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Polo Ralph Lauren spring 2020 luxury fashion lifestyle campaign Cincinnati Ohio

Polo Ralph Lauren
Modern Americana

Reimagining American style through a modern, urban lens.

Project Overview:

A brand collaboration with Polo Ralph Lauren exploring the intersection of luxury fashion and urban culture in Cincinnati. Rooted in the concept of Modern Americana, the campaign reinterprets classic Ralph Lauren heritage through a contemporary, city-driven lens where timeless style meets the energy of everyday life.


Set against the architectural textures and street-level moments of Cincinnati, the work blends tailored silhouettes with raw, urban environments. Through cinematic framing and mood-driven composition, the campaign creates a visual dialogue between tradition and evolution, positioning American style as something lived, redefined, and continuously in motion.

Year:

2020

Client:

Macy's

Details:

  • Social Media campaign

  • Creative Direction

  • Brand Storytelling

  • Wardrobe Styling

  • On-camera personality

  • Visual composition

  • Photography & editing

  • End-to-end production

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