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Spring Campaigns for Levi's featuring a Star Wars collaboration, white denim, and spring brights.

Levi's
Color, Culture, Denim

Where heritage denim meets color, culture, and a new season of expression.

Project Overview:

A spring campaign created in collaboration with Levi's, bringing together multiple seasonal narratives—white denim, bold spring brights, and a cultural collaboration inspired by Star Wars. The concept reframes classic Levi’s heritage through a fresh, expressive lens, where tradition meets play, color, and identity.


Blending clean, minimal styling with vibrant tones and subtle cultural references, the work captures a shift in season and mood. From the crisp simplicity of white denim to the energy of color-driven looks, each moment is designed to feel effortless yet intentional—positioning Levi’s as both timeless and continuously evolving.


Through a balance of nostalgia and modern expression, the campaign celebrates individuality and self-expression, redefining denim as a canvas for personal style.

Year:

2019

Client:

Macy's

Details:

  • Social Media Campaign

  • Creative Direction

  • Brand storytelling

  • Wardrobe styling

  • Visual composition

  • End-to-end production

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