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Kroger 'Boost'
Community Storytelling Campaign
Transforming convenience into a luxury, V.I.P. experience.
Project Overview:
Some stories aren't about the product, they're about the experience behind it. The challenge was to elevate something familiar, grocery shopping, into something intentional, seamless, and cinematic. Delivering a social campaign focused on that VIP feeling you experience from an exceptional service. This campaign not only delivered strong engagement, but also contributed to meaningful growth in local sign-ups.
"This is top tier content right here and I am beyond thrilled with the messaging!" - Kroger Social Media Team
Year:
2022
Client:
Kroger Co.
Details:
Social Media Campaign
Brand Storytelling
Creative Direction
Video Production
On-camera personality
Wardrobe Styling
Contract Negotiation
End-to-end production


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